It's all about Service

As a potential new customer you deserve the best possible service

However, to achieve the expected high standards we need your help. The key to producing quality branded merchandise is to start with a company logo in the format that is correct for the specific type of branding you require.

The majority of companies use either an external design/marketing agency or they have an in-house team responsible for corporate branding. These days a high percentage of artwork is created digitally. Its just a case of tracking down and using the right format.

You can break digital files down into two types of format, Bitmap and Vector.

Bitmap-based images are comprised of pixels in a grid. Each pixel or "bit" in the image contains information about the colour to be displayed. Bitmap images have a fixed resolution and cannot be resized without losing image quality. Common bitmap-based formats are JPEG, GIF, TIFF, PNG, PICT, and BMP. Most bitmap images can be converted to other bitmap-based formats very easily. Bitmap images tend to have much large file sizes than vector graphics and they are often compressed to reduce their size.

Vector graphics are made up of many individual objects. Each of these objects can be defined by mathematical statements and has individual properties assigned to it such as colour, fill, and outline. Vector graphics are resolution independent because they can be output to the highest quality at any scale.

Common vector formats include AI (Adobe Illustrator), CDR (CorelDRAW), CGM (Computer Graphics Metafile), SWF (Shockwave Flash), and DXF (AutoCAD and other CAD software). Vector graphics tend to have much smaller file sizes than raster-based bitmaps.

Different types of processes require different types of formats. Here are some of the more common types of finishes that your banded merchandise could use:

Once you have selected your product, use the table above to help determine the file format that best suits your choice.

As a rule merchandise branding is best kept simple, avoid lots of colours, (unless you are printing a 4 colour image) its more expensive, takes longer to produce and harder get good results.

Software
Here is a list of software packages that produce Bitmap and Vector files:

Artwork
Artwork should be clearly marked for colour and specific colour indications in Pantone/PMS references shown.

Please let us know the fonts used and include them when sending digital artwork. Alternatively convert all text to outlines or paths.

Send your Digital artwork:
. by e-mail to artwork@magellanworld.com
. CD ROM, Zip or floppy disk
. by iSDN to 01256 816291

What to send:
. colour separated files in EPS format are preferred
. Adobe Illustrator, FreeHand or CorelDraw for logo's
. Quark X-press/Adobe Photoshop for lay-out of customised packaging / 4 colour process printing

Artwork is required as colour separated EPS files.

General information
Reduce the file size if possible, particularly if you plan to send the artwork by e-mail. Use one of the following programmes to compress your file (please remember to name your file):
. Macintosh: Stuffit, DropStuff
. PC (IBM): Zip, WinZip

Orders
Please provide clear and complete specifications of all order details so we can ensure immediate order processing. Use of specified order codes, clear specification of all requirements such as ink colour, will help to prevent delays in processing your order.

Further information
The information contained in this section is to be used for guideline purposes only. You may not have the logo in exactly the right format we require.
Any digital version is a good starting point so please contact us by telephone, fax or e-mail and we will swiftly respond to your needs/questions on artwork.

QuickViz
Use the Quick Visual service to see how you proposed item of merchandise might look when fully branded. Just complete the simple request form at the same time email us your logo in one of the following formats, .ai, .psd, .jpg, .bmp, .fh, .cdr. and we will send you a visual of your proposed item of merchandise.

Contact us on 01256 681100 for further information.